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Keep by Framework™ Wins 2021 Ivory Prize

May 18 2021

Good news, folx! 

Framework® Homeownership’s Keep by Framework™ is the winner of the 2021 Ivory Prize for Housing Affordability. 

But before we celebrate, let’s back up: What’s the Ivory Prize?

Now in its third year, the Ivory Prize recognizes ambitious, feasible, and large-scale solutions to housing affordability problems throughout the country. Candidates are measured in three categories: Finance; Construction and Design; and Public Policy and Regulatory Reform.

More than $200,000 in prize money will be distributed between the winners, with at least one chosen from each category.  

The prize is awarded by the dedicated team at Ivory Innovations, an academic institution and foundation at the University of Utah’s David Eccles School of Business. 

This year, Ivory Innovations is partnering with the Housing Lab at the Terner Center at UC Berkeley to send a top entrant through its startup accelerator program. 

Previous winners include New York-based Rhino, which partners with building owners and managers to offer low-cost insurance as an alternative to cash security deposits, and Landed, which provides financial assistance to teachers and other essential workers who are ready to buy homes in or near the expensive cities they work in. 

So, how did we win? Glad you asked. 

Keep by Framework provides self-paced educational courses, in addition to tools, resources, and expert advice to help users navigate the stress, finances, time constraints, and unexpected events in the homebuying and homeowning process. Our human-centered approach aims to make homeowners feel informed, supported, calm, and confident in their decisions. 

Since its launch in May 2019more than 21,000 users have engaged with more than 23,000 lessons. In the last year, we’ve played a crucial role in providing updated, timely information to help homeowners close critical information gaps that are exacerbated by the COVID-19 pandemic. 

We look forward to the next steps involved with the Ivory Prize. In the meantime, we send a big ole “Congratulations!” to all the companies and organizations that were nominated this year. 

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