Press and Media

Framework CEO Danielle Samalin Featured in Boston Business Journal Executive Profile

Jun 4 2021

For the CEO of Framework Homeownership, home is where disruption is

This executive says access to information equals access to generational wealth

“This notion that we could democratize access to information to unbiased information is what I committed myself to.”

Danielle Samalingrew up a fourth-generation New Yorker, in a family of artists in Brooklyn. As a child, she saw her parents pass up an opportunity to buy property there, only to get displaced by gentrification decades later —at around the same time she was studying for a master’s degree in urban planning. The experience made her wonder what the city would be like without a diverse populace, and that’s when she began focusing on community development.

She was working at the Housing Partnership Network when the mortgage crisis hit. That was when the seeds of Framework Homeownership were sown. Framework’s staff of about 60 empowers homebuyers with the information they need to make smart home purchases and prepares them for owning and maintaining their homes.

Countless studies were done in the aftermath of the foreclosure crisis. The finding that particularly bothered Samalin was that homebuyers who had access to unbiased information were not the ones that were in foreclosure.

“That showed the business value that housing counseling brings to mortgage servicers, mortgage investors and to the mortgage lending industry,” she said. “This notion that we could democratize access to information to unbiased information is what I committed myself to. And so we launched Frameworks, a social enterprise to do that —to ensure that as many people as possible have the information and the tools they need to make those confident decisions, financial decisions, the biggest financial decisions of their lives.”

Read the full executive profile on Framework CEO Danielle Samalin in the Boston Business Journal.

Boston Business Journal